.shop
E-CommerceThe domain for online shops, retailers, and anyone selling online.
The Domain for Online Shops
.shop is one of the most successful new top-level domains for e-commerce. It was introduced in 2016 and is operated by GMO Registry.
The extension is ideal for online shops, retailers, brands with their own sales channel, and anyone selling products or services online.
Registration is open worldwide with no restrictions. Anyone can register a .shop domain.
At a Glance
- Registry
- GMO Registry
- Introduced
- 2016
- Registered domains
- ~1 million
- Minimum length
- 1 character
- IDN (special chars)
- Yes
- Restrictions
- None
Who is .shop for?
Online retailers, e-commerce startups, brands with D2C strategy, local businesses with online presence, and anyone selling products or services.
One of the most registered new e-commerce domains worldwide.
Build trust
.shop signals to customers: you can buy here.
- Internationally understood
- Short and concise
- High acceptance
- Good availability
- English-speaking
- Slightly longer
- Also established
- Alternative option
E-commerce extensions.
Typical Use Case
A brand wants to sell directly to end customers. Under brandname.shop, a professional online store emerges with clear purchase intent.
Japanese registry operator with global e-commerce focus.
SEO advantage
The keyword "shop" directly in the domain.
- DNS management included
- SSL certificate included
- No setup fee
More Domain Extensions
Complementary or alternative to .shop